What is sourcing in HR?

In HR, sourcing is the process of finding, identifying, and connecting with potential employees for your company. This talent can include anyone from experienced professionals to fresh graduates, depending on the job requirements.

When done well, it can give your company access to a wider — and more diverse — talent pool, and ensure that you are well-prepared to fill any positions that suddenly become available.

As mentioned, sourcing involves finding and engaging with potential talent. Recruitment is the next stage after this, and is about evaluating each person’s suitability for the position in question (usually through interviews, tests, and other assessment methods).

This is why sourcers often research, network, and communicate with potential candidates even when a suitable position is not yet open. Their goal is primarily to create and maintain a database of talent who may be a good fit for the company — even if that’s in the future.

There are several ways that your company can optimize its sourcing strategy:

Build a strong employer brand. A strong employer brand makes it easier for sourcers to “sell” your company. Share your values, mission, and culture through different platforms, and help people understand what it's like to work at your company — and whether they would be a good fit.

Make the most of technology. There are many tools available to help you source global talent. To reach the best candidates, make use of professional networking sites, job portals, and social media, as well as dedicated global talent-sourcing platforms like Remote Talent Marketplace.

Cultivate a robust network. Don’t just scroll through LinkedIn; connect with potential candidates, industry professionals, and fellow HR leaders through industry events, webinars, and workshops. As well as helping you grow your network and uncover top talent, attending such events also ensures that you stay on top of industry trends and issues.

Keep your communication lines open. Don’t start a conversation and then just forget about the person you’ve identified. Provide them with semi-regular updates about your company, industry trends, and potential job openings. This will help to keep your company in front of their mind if they do decide to consider a change.

Sourcing is a proactive and strategic approach to recruitment. It's about creating a talent pool, nurturing relationships, and being prepared for future hiring needs. As an HR leader of a global team, mastering this concept can make you more effective and efficient in your role.